10% For The Ocean

I worked on the ident launch  for '10% For The Ocean', translating their existing logo into an immersive underwater world.

 

The concept was realised through rich 3D animation, blending oceanic imagery with subtle scientific cues, from molecular structures woven into jellyfish forms to oxygen molecules reflected in fish eggs.

 

Each section of the logo was designed to symbolise the collective nature of '10% For The Ocean', representing the diverse charities it brings together across science, marine life and pollution.

 

The final piece was aimed at investors, encouraging them to take the 10% pledge and help build the superfund needed to support ocean research and accelerate recovery efforts.